Putnam & Putnam ‘Amnesia’
Putnam & Putnam was founded in 2014 by NYC-based floral designer Michael Putnam and partner Darroch Putnam. Their namesake brand has been the go-to for the discerning set with flowers uniquely tailored for every occasion: editorial, weddings, fashion presentations and more. Their elegant and ethereal style has garnered the attention of clients like tastemakers Gwyneth Paltrow, Adam Lippes and Jason Wu, and brands like Bergdorf Goodman, Vogue and Harper’s Bazaar.
Joya & Putnam & Putnam teamed up to release a limited run of the best selling Amnesia candle, featuring a pale pink porcelain vessel with hand-painted gold rim and matching porcelain lid with illustrated floral relief.
The Amnesia scent is inspired by the amnesia rose, known for its subtle mauve color and widely used in Putnam & Putnam’s floral arrangements.
NYLON came to our studio to document production, the campaign photoshoot and to chat with Michael and Darroch and Joya’s Frederick Bouchardy: