JOYA IS

Situated at the city's edge in Red Hook, our work is shaped by proximity to industry and exchange — a place where ideas are tested, refined, and brought into the world.

Fragrance development is central to what we do, but our focus is on realized outcomes — products, environments and experiences made with clarity and care.

Over the past decade, Joya has evolved from an artisanal studio into a globally engaged fragrance house, supporting more than 400 projects worldwide.

WE BELIEVE SCENT IS IDENTITY

Scent is a powerful form of emotional transport, shaping awareness and experience. It can change how a space is read, how a brand is understood, and how a moment is remembered — because it signals who or what something is.

Scent is not decoration or background. It is material, shaped by context, use and consequence. Developing it well requires judgment, attention and care — choices made deliberately, not by default.

At Joya, this belief is carried by the people who do the work. Our approach values craft, responsibility and long-term thinking, balancing emotional resonance with material discipline. When scent is developed this way, it becomes coherent, durable and unmistakably itself — an expression of identity, not an accessory to it.

LIBRARY

We maintain an internal fragrance library developed through years of research and experimentation.

PROCESS

Our process is iterative by nature. The goal is specificity — scent designed to function as identity, not as a generic overlay.

PRACTICE

We work with partners who approach scent as a material practice — brands, designers, institutions and cultural producers integrating fragrance into a larger system of meaning.