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"A dream may let us deeper into the secret of nature than a hundred concerted experiments."

-Ralph Waldo Emerson
Joya is a New York City-based fragrance design studio founded by Frederick Bouchardy. Since 2006, Joya has designed and produced distinctive scented artifacts with an ethos of balance and beauty: simple, locally-sourced raw materials, sustainable packaging and design, ethical production practices. A perfumer’s full palette is used to paint an indelible image on the senses. Fragrances blend both essential oils and aromas that synthesize molecules found in nature. The essence of living flowers, plants and herbs is captured at their most vivid.
Joya collaborates across myriad creative disciplines to form a singular vision with a shared spirit. Diverse works emerge in various guises under our own name, in collaboration with artisans, and commissioned by emerging and established designers worldwide. These works reward the passion for discovery with fascinating challenges and exquisite delights.
In 2016, we opened our flagship—a retrofitted 19th Century Clinton Hill garage—to the public, establishing Brooklyn’s first industrial perfumery while providing a unique cultural initiative: This new location hosts tours, events, workshops and interactive art installations. The hybrid studio space launch was featured in Vogue, The New York Times, WWD, Wallpaper* and Hypebeast. Our storefront is also a Prix Versailles Special Prize for an Interior North America winner, a Building Brooklyn Award winner, an honoree in the Interior Design Best of the Year and NYCxDesign Awards—and received an honorable mention from the American Architecture Prize.