Our Story
Joya designs and manufactures fragrances and scented objects in New York City.
Established in 2006 by Frederick Bouchardy as both a fragrance brand and design studio, Joya operates in a 19th Century Brooklyn rigging garage turned scented atelier. The company’s industrial space—and handmade products—pay homage to America’s explorers, entrepreneurs, artists and philosophers.
Joya’s collection of scents—Composition No. 1, Composition No. 6, Âmes Sœurs, Foxglove and Noelle—distill and capture not only plant and flower essences but also the moods and melodies of the forgotten and impossible. From Âmes Sœurs’ subterranean explorations of earth, resins and connected memories to Foxglove’s evocation of nature both wild and manicured, Joya’s perfumes dwell in the in-between and on the edge, inspired by the energy and emotion of New York and its long line of restless searchers.
Diverse works, including perfumes, candles, diffusers, soaps and art objects, emerge in various guises under Joya’s name— and in partnership with emerging artists or commissioned by established designers and global brands—crafted in-house from beginning to end.
The company also designs environmental scents that are dispersed into the air through gas atomization technology at hotels, boutiques and events worldwide.